still life fashion accessories - champion freeze - April

The South London studio welcomed fashion brand Champion to produce a series of creative still life photography for their website and social media platforms. Its quite common to have an evolving brief and the original had some logistical challenges which meant changes were necessary to complete within the time and budget. As we were working with real ice, time was definitely the biggest challenge. Each still life set would start to melt as we continued to style and position the products and props.

blue champion t-shirt surrounded by coloured ice cubes shot in london still life studio by packshot and creative product photographer chris howlett
Orange beanie hat creative still life photography using fashion products shot overhead with creative props that surround the product
mens fashion accessories green stripy socks surrounded by ice, shot in a creative product packshot style created in london studios by chris howlett

The creative still life photography was part of larger group of advertising style shots. Each with a fashion product or accessories partially submerged in ice surrounded by small coloured ice cubes

still life fashion accessories styled with ice cubes and ice trays, a blue hooded jumper partly submerged into the ice, product photography from london advertising photographer chris howlett

The product photography was accompanied by an online live streaming via Instagram - a time-lapse video of the melting ice was then used in promotional ads and product giveaways.

Great advertising product photography is timeless and is one of the best ways to promote your business. Get in contact to discuss your next project. Your brand deserves it.

Creative Still life Fashion Products - Styling with Thread

The crucial role of the Stylist can sometimes seem underrated when compared to the ‘lead’ status of the Photographer, but it should never be taken for granted. Even when using the best equipment, it takes the keen eye and creative talent of a stylist to bring all of the visual elements of a shot together.

On a recent 3-day shoot for fashion brand Thread I had the pleasure of working with a fantastic team of stylists following strong art direction - a collaboration which proved to be a great success.

Jumpers on concrete, still life advertising fashion photography shot in London studio by chris howlett
product photography still life fashion accessories, red shoes on concrete wall with large shadows. Shot in london by howlett photography

The dynamic strong lighting, and considered textured backgrounds add interest to these fashion accessories, giving these creative advertising style shots personality and flair.

Styling isn’t just about how objects look in themselves. When shooting a set of products, it’s also about their visual appeal when grouped with other similarly unique and interesting objects. The space around and between objects is also a factor, and how it is used is essentially a fundamental element of contemporary styling. So, props and accessories - like kraft gift boxes and hessian ties - are strategically positioned, creating imagery that is crisp and detailed.

These kinds of shots are great for gifs - whimsically styled moving images shot against textured, painted colourama are visually impactive - perfect for social media and web advertising.

moving image or gif file with fashion accessories gift box product photography
still life fashion gif, a selection of mens fashion products on blue colourma Product photography from london chris howoett
A set of 3 creative still life flat lay product photographs. Jumper jeans and shoes on bright coloured background. Captured in London advertising product studio by chris howlett

Howlett photography offer a full service from styling, set-builds, studio hire, models, post production and of course, photography! On this shoot we worked alongside an established design agency and stylists, out of an east London studio. Our aim is to create amazing content in a bespoke way that works for you. Why not get in contact to discuss you requirements or simply browse the still life gallery for more inspiration.