creative lifestyle product photography

I photograph lots of different product types from cosmetics, food drink and liquids , luxury jewellery items and fashion accessories. In this article we focus on a shoot for a new brand to the UK selling electrical products. For this shoot i was asked to create a series of creative lifestyle product shots for a baby monitor and camera showing the product in different lifestyle setups.

lifestyle product photography. Baby monitor and camera surrounded by lifestyle baby products on soft blanket. Created in London still life studio by chris howlett

Its not always easy to associate a story with a product, in the case of a baby monitor it seamed obvious what props and backgrounds would work. With a selection of cuddly toys and bright colours teamed with soft textures and good lighting created the right theme and mood for the creative still life shots.

creative product photography, purple wood background with children’s toys surround the product. Advertising style product photography from london

As the product was a prototype additional retouch would be completed by the client including dropping in the screen and illuminating the power button. The final images were used across lots of different platforms with additional text and copy so my photography is very much the base image for the client to use.

If you have a new product ready to launch to the market or perhaps you need advertising photography to help promote an existing product line, whatever you photographic requirements Howlett Photography would like to help; get in contact to discuss you ideas and lets create some eye catching photography

Jewellery Video Still Life & Models

Successfully combining 3 different disciplines for a single high end jewellery advertising campaign required simple planning, creative thinking and experience. This meant the still life photography, model shots and video content complement each other seamlessly. Keeping it simple doesn’t have to mean easy - the model shots alone required a fantastic team in charge of styling, hair & make up. Simplicity is key to consistency which is crucial to building brand identity with photography.

jewellery photography from london. Model wearing necklace and 2 rings shot with soft beauty light.
model wearing jewellery with white top and soft focused lighting hand together and model looking at camera.. Created in london jewellery photographic studio

The images were used for e-com platforms as well as other traditional marketing formats. The model shots required a slightly larger team and more logistical planning compared to the still life photography. And overall the soft focused lighting and similarly toned backgrounds produces a luxury consistent feel across all the shots.

Diamond ring stack with collection of luxury items. Strong shadows against grey neutral background. Creative still life jewellery created by chris howlett photography in London
Still life jewellery with a mix collection of jewellery items styled in a creative way with soft shadows and bold colours, shot in London studio by chris Howett
London ring shot on grey soft background paper. gold and silver luxury items arranged in creative stylised way.
diamond engagements rings in long line with sparkling diamonds and polished golds, in pink gold and silver, shot in london jewellery photographic studio by chris howlett

The lighting for the still life is always going to be different to the model photography however by using a single main high quality key light source across all shots, including the video was paramount in achieving the consistency required. The main light was a focused soft light that wrapped around the subject providing a clean and 3-dimensional look.

Check out the video below!

Your next campaign may need creative still life, model photography, videography or all of the above. We’re here to help realise your vision - just get in touch to discuss your requirements and let’s make some great eye-catching imagery.

pz cussons creative cosmetic still life

If you’ve read some of my most recent posts, you’ll be aware that I often work closely with stylists and set builders to create fantastic shots for amazing clients worldwide. Sometimes, both of these roles are fulfilled by the client, themselves, which means collaborating with in-house art directors and designers. Experienced production crews are invaluable to a successful shoot and I had the pleasure of working with a great team when shooting the Spring/Summer campaign for global cosmetics manufacturer PZ Cussons’ beauty brand, Sanctuary.

Advertising creative still life cosmetic product photography, beauty products submerged in jelly and melon, suggestive of the moisture and ingredients in the product. Created in photograhic studio london

The creative product photography was used across traditional print as well as digital platforms, including large scaled in-store posters and point of sale marketing displays and required extreme high resolution capture and precision post-production - something Howlett Photography has a lot of experience in.

mothers day beauty products on soft silk, creative still life photography from london
creative and playful still life composition from uk photographer. Sweeties and bag surround cosmetic product

There were several stories to tell here: vibrant spring days bursting with flowers, childhood memories full of delicious sweets, hot sunny days on the beach… all you need is the right style, lighting and props to capture the essence of Sanctuary’s campaign. Sometimes, just one or two elements are all you need -that enticing, refreshing looking image above was created by simply submerging large pieces of watermelon in transparent jelly balls!

beauty product surround by fresh flowers from london photographer chris howlett

We worked closely with the client on this one. Each still life composition was carefully planned, organised and catered for. We knew what we wanted to achieve, and the clients even added their own touch with the supply of artistically selected flowers, crisp fine sand, luxurious textiles and a surplus of sour sweets!

premium advertising style product photography with beauty products partially submerged in sand. summer cosmetics still life photography

These two creative lifestyle shots scream, Summer Holiday and feature a travel sized beach beauty kit you might take with you on holiday. Sand is a great texture and can be easily manipulated, giving you several different backgrounds whilst using the same props, products and even camera position.

second image taken from a summer beach theme, Cosmetic products on towel and surrounded by sand.

Howlett Photography work with a number of global beauty brands, but we also work directly with small startups and newly established companies, tailoring production to suit you, the client.

This is part of our success and we want you to be part of it.

Margo jewellery on model

Shooting jewellery can sometimes combine both still life and fashion elements as part of a single campaign. Shoots like these require superb production and organisation skills. Above all, pre-planning is essential - the types and numbers of shots required, studio and prep space requirements, hair/makeup artists, stylists, props - the list isn’t endless, but there are loads to be considered and addressed by both the photographer and client before the shoot to help make production run smoothly.

Someone once wrote about ‘best laid plans’, but if you’re capable of thinking on your feet, and are creatively flexible in your technical abilities, you’ll still manage to realise expectations and give your clients results they’ll be delighted with.

model with jewellery pulling back hair to revel drop earring and gold bangle, shot in london by chris howlett
Jewellery on blond hair model hand on hip with large gold ring on finger, model looking at camera with large statement pendant around neck
jewellery still life with charms rings and pendants in gold metal leaf on soft pink background. Shot from chris howlett photography

Enter: Margo, exciting new British jewellery brand

Shot in a fantastically sourced location house in central London and produced as a team of photographer, stylist, hair/makeup artist, models and art director. Our original plan was to convey and evoke 60’s luxe, and from the picture on the left, this works really well. A slight change in art direction, however, and by the end of the shoot, the preferred look swayed towards neutral, so we amended the backgrounds accordingly.

Sixties look to this jewellery on model shot. Black model wearing long gold chain and large ring, looking straight at the photographer
Creative still life photography with jewellery on black and silver spotted textiles. Image compliments model shots and is part of series
Earrings worn by model as she glances to the right of camera, studio lighting and photography by london photographer chris howlett
powerful strong pose by model wearing jewellery statement diamond necklace beautiful lighting shot in london location by howlett photography

Look out for more blog posts on jewellery: model photography, creative still life and also high end video.

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Howlett photography provide everything from the full package (including production and model booking) to individual one off bespoke commissions. No matter the scale of the project, get in contact to discuss you next shoot.

still life fashion accessories - champion freeze - April

The South London studio welcomed fashion brand Champion to produce a series of creative still life photography for their website and social media platforms. Its quite common to have an evolving brief and the original had some logistical challenges which meant changes were necessary to complete within the time and budget. As we were working with real ice, time was definitely the biggest challenge. Each still life set would start to melt as we continued to style and position the products and props.

blue champion t-shirt surrounded by coloured ice cubes shot in london still life studio by packshot and creative product photographer chris howlett
Orange beanie hat creative still life photography using fashion products shot overhead with creative props that surround the product
mens fashion accessories green stripy socks surrounded by ice, shot in a creative product packshot style created in london studios by chris howlett

The creative still life photography was part of larger group of advertising style shots. Each with a fashion product or accessories partially submerged in ice surrounded by small coloured ice cubes

still life fashion accessories styled with ice cubes and ice trays, a blue hooded jumper partly submerged into the ice, product photography from london advertising photographer chris howlett

The product photography was accompanied by an online live streaming via Instagram - a time-lapse video of the melting ice was then used in promotional ads and product giveaways.

Great advertising product photography is timeless and is one of the best ways to promote your business. Get in contact to discuss your next project. Your brand deserves it.

The UK's Finest Perfumes & Fragrances

A picture can tell a thousand words - and whilst it can take just one photographer to execute, it takes the planning of a thousand ideas to bring to bring a single vision to life. The brief always serves as a steer in the right direction for any still life shoot and a great brief can provide a useful audit trail when qualifying the final image - does it set out what the client hopes to achieve? Is the end goal even achievable? The entire process, albeit a creative one, still relies on a combination of strategic technical and artistic ingenuity with well-thought-out flexible workflows. This is what transforms ideas on a mood board into high quality images, in this case to be used to gain traction for social online and digital platforms.

On some shoots, I’ll work with the stylist to create, source and execute a brief; on others, these are provided by agency art directors, or by the clients, themselves, as in this gallery, featuring a selection of my favourite still-life photography for British cosmetics brand, Clive Christian.

still life cosmetics photography. Perfume bottle on mens lifestyle set, feathers leathers and cigars make up this creative product photograph

“Perfumes that perfectly capture the grandeur and elegance of the Russian Baroque period, symbolling the beauty, elegance and presence of this culturally rich and romantic era of history”

creative product photography cosmetic perfume bottle with fragrant styling props men lifestyle
wood, bark, ferns, mens cosmetic fragrances. product photographer chris howlett

They provided a brief which included a realistic overview of what they were looking to convey - this step in the process should never be underestimated - and submitted with plenty of time to make any tweaks to the overall plan and also to source the props which would be used to create each unique image, all of which stand out on a screen or mobile phone.

thistle wood heather, lifestyle props surround cosmetic products still life image created by howlett photography in london
creative packshot photography. perfumes bottles overhead flat lay social media
london fragrance brand, roses and pebbles lifestyle still life photography
creative product photography still life cosmetics. perfume bottle with grass lifestyle background
A pair of perfume bottles on moss and grass create this cosmetic still life photograph from london product photographer chris howlett

With each beautifully crafted bottle looking identical, it was important to style each fragrance according to the blend of ingredients and incorporating a select array of textures, in the end producing an inviting and stimulating cohesion of visual and olfactory appeal

If you have and idea or vision for your brand, get in contact to discuss your next still life shoot.

Creative Still life Fashion Products - Styling with Thread

The crucial role of the Stylist can sometimes seem underrated when compared to the ‘lead’ status of the Photographer, but it should never be taken for granted. Even when using the best equipment, it takes the keen eye and creative talent of a stylist to bring all of the visual elements of a shot together.

On a recent 3-day shoot for fashion brand Thread I had the pleasure of working with a fantastic team of stylists following strong art direction - a collaboration which proved to be a great success.

Jumpers on concrete, still life advertising fashion photography shot in London studio by chris howlett
product photography still life fashion accessories, red shoes on concrete wall with large shadows. Shot in london by howlett photography

The dynamic strong lighting, and considered textured backgrounds add interest to these fashion accessories, giving these creative advertising style shots personality and flair.

Styling isn’t just about how objects look in themselves. When shooting a set of products, it’s also about their visual appeal when grouped with other similarly unique and interesting objects. The space around and between objects is also a factor, and how it is used is essentially a fundamental element of contemporary styling. So, props and accessories - like kraft gift boxes and hessian ties - are strategically positioned, creating imagery that is crisp and detailed.

These kinds of shots are great for gifs - whimsically styled moving images shot against textured, painted colourama are visually impactive - perfect for social media and web advertising.

moving image or gif file with fashion accessories gift box product photography
still life fashion gif, a selection of mens fashion products on blue colourma Product photography from london chris howoett
A set of 3 creative still life flat lay product photographs. Jumper jeans and shoes on bright coloured background. Captured in London advertising product studio by chris howlett

Howlett photography offer a full service from styling, set-builds, studio hire, models, post production and of course, photography! On this shoot we worked alongside an established design agency and stylists, out of an east London studio. Our aim is to create amazing content in a bespoke way that works for you. Why not get in contact to discuss you requirements or simply browse the still life gallery for more inspiration.

Thameen Still Life Cosmetics

perfumes and cosmetic still life photographer Chris Howlett. Luxury crystal bottle on reflective creative background. Product photography London

Perfumes and fragrances have featured on many a Christmas list over the years and British perfume brand Thameen Fragrances will be looking to be the first choice for many this Christmas.

Howlett Photography was commissioned to be part of this years marketing imagery with the photography used for in-store display in the Selfridges beauty hall. We were delighted to be asked to contribute with some creative still life photography.

The brief was to provide images with a luxurious feel, shot in a creative advertising style, evocative of the opulence and flair of the Thameen brand.

Advertising product photography, creative cosmetic perfume product with gold glitter explosion. Shot in London still life photography studio by Howlett photography

“Thameen is a niche, luxury, British brand, which combines Eastern opulence with Western refinement.”

Creative cosmetic collection. A group of perfumes and fragrances shot on luxury glossy advertising style background. London product and still life photographer Chris Howlett
cosmetic product packshot photography. Bottle shot on white background with strong reflection shot in high resolution in London studio

Howlett Photography provide product packshot photography as well as creative still life photography; the image on the left is an example of the final set of product images we supplied.

If you or your brand are looking for creative still life or product photography then get in contact to discuss. or browse out recent galleries

Still Life Cosmetics - Bottling the Coast

The UK is home to some of the richest and diverse coastlines in the world and I was thrilled to be commissioned by Haven Holidays to complete four creative still life setups for a series of fragrances, based around four of their coastal holiday resorts in the UK.

Each fragrances or room diffusor is based on a different Haven resort, located next to a beach or iconic coastline in Norfolk, Cornwall, Wales and Scotland. Each set was created incorporating inspiration from each of these regions making each set both complementary and unique.

still life product photography from london creative photographer chris howlett. Room fragrance is center image with beach scene, stones sea props an other lifestyle elements

A splash of coastal magic where the mountains meet the sea. With fresh sea breezes, earthy green and cool mineral notes coming together in perfect harmony, this fragrance will fill your home with the scent-song of the Welsh coastline

sand sea and grasses make up this lifestyle creative advertising product photo. Created in product packshot studio by Howlett photography

“Ozonic sea breezes blend with dry grassy notes to evoke the unique coastline of Norfolk, with the thrills of a helter-skelter ride and a whisper of candyfloss drifting over from the pier.”

Scottish costal still life scene with tartan patten fishing nets pebbles and sea grasses. Lifestyle product photography from chris howlett

“Where rugged coastal cliffs meet sweet pine notes, and pretty purple heather flirts with ancient oak moss, this scent will transport you to the timeless Scottish shoreline.”

flat lay still life with sand and props. creative advertising product photography from London

Salty sweet airs from the dunes in June, warmed by a welcome note of creamy vanilla, send you straight to balmy summers on the Cornish coast. And relax.”

behind the scene look shot at Howlett photography studios in london

Each image was created with creatively placed props and a similar lighting for continuity. The image on the right show us collaborating; setting up the scenes for the perfect shot.

If you’re about to launch a new product and would like some creative still life imagery, or advertising style product photography, get in contact and we’ll be happy to discuss your requirements

Benecol product & food photography

Large food and drinks brands require still life photography often used for national advertising campaigns, with imagery used on social media as well as in print for publications and billboards. I worked with my favourite food stylist, Lauren Becker, on a recent shoot for Benecol, introducing their new Greek-style yoghurt range. Working to quite a detailed brief, we created a few simple sets which could then be interchanged for various platforms and to satisfy multiple themes used throughout the campaign.

Advertising packshot photography for food and drinks. Creative product photography with yogurt products and London cityscape behind. Howlett photography

One of the benefits of working with an experienced marketing and advertising team is being provided with a full descriptive brief including dimensions, sketches and notes providing a guideline on how the final shots should look. In addition to this, we were given some suggestions on backgrounds and information regarding where text or copy would be overlaid, so as to plan the product and light positioning. We mainly used old wooden surfaces which fit in nicely with the theme, teaming with basic breakfast place settings like bowls and cutlery. These, along with some creatively placed ingredients all help bring the images to life.

Creative product photography for advertising food campaign. Still life tropical theme for luxury food brand. Shoot in London photographic studios with a tropical beach theme and fresh ingredients.
London still life studio product photography with bowl and breakfast settings from advertising food photographer chris howlett

Several lighting and focus techniques were composited so that the tops of the yoghurts remained silky and luxurious, whilst still maintaining a sharpness in the labels and surrounding ingredients. I used some flash techniques to convey action in other shots, including falling granola and a hand dipping a spoon into the pot.

Citrus fruit dessert made with yogurt product and fresh fruit. Creative still life food photographer chris howlett created the advertising product packshot in London studio

My South London photography studio has a fantastic kitchen space ideal for food & drinks photography and still life imagery, so if you’re looking to produce a still life or creative shoot get in contact and let’s book it in.

 

 

Model Jewellery Photography

Celebrating female strength and individuality is the core ethos of UK-based jewellery creators, Rock&Raw.  They were featured in a previous blog, when I highlighted some creative still life shots, however, this second instalment showcases some great model shots along with uniquely mirrored product imagery.  We worked really hard but had great fun and in the end were able to encapsulate the ethereal essence of such a strong brand: strength in beauty.

The styling objective was to capture the brand's identity, so spotlights feminine strength with the obvious connection with the raw crystals and their spiritual properties.  Our model looked fantastic;  posing with raw cut crystals in the collection of three above, as well as artistic compositions which complement a product shot, like in the example below.

Jewellery photography on model, a trio of pendants hang around the neck. From London product photographer chris howlett
Jewellery product packshot on white with reflection, still life product photography from London studio

"Rock & Raw creates crystal-charged fine jewellery designed to raise your vibration and connect you to divine feminine energy. Our creations are inspired by the warrior-like strength, the rock, that’s in all of us, along with the raw spirit that we carry within too"

a behind the scenes shot of the full team in the London studio working with howlett photography

We had a blast working on this shoot which started with a blessing with sage and palo santo.  By the end we were knackered, but very relaxed, as you can see from the behind-the-scenes shot on the left!  

If your a jewellery business looking for creative still life, product packshot and/or model photography get in contact to discuss your requirements. 

Creative Still Life Jewellery Rock & Raw

Jewellery photography for Rock & Raw feature in this week photoblog. I was asked to provide a set of creative still life and model photography. Below are a few examples of the creative still life photography, next week i will showcase some of the model and product packshots.

Studio product and lifestyle creative still life jewellery photography. Pendents are surrounded by raw crystals with creative jewellery photography lighting. Images made by studio photographer chris howlett
hands with jewellery, model lifestyle jewellery photography shot in london studio

Additional lifestyle shots with the jewellery positioned on a whole citrine crystal on the right, positioned on hands above and below the still life shot is created with the spiritual cleansing smoke created from a sage smudge stick.

The crystal pendents are surrounded by carefully positioned raw rock crystals including clear quartz, citrine, amethyst and topaz. Strong directional light creates bold shadows and depth to the colourful jewellery collection.

creative product jewellery photography. crystal pendent on citrine crystal studio photography by chris howlett
lifestyle creative jewellery photography. A trio of crystal pendants with sage smudge stick and smoke shot in london photographic studio by chris howlett

"Our pieces enshrine the individual powers of crystals and we weave ritual and ceremony into everything we do. All our pieces are created with the intention of bringing healing and transformation and our work is guided by heart-centred meditation."

still life collection, jewellery pendants on clean white background, creative studio product pack shot by chris howlett

The largest impact for any website redesign is the photography, if your looking to revamp, restyle or refresh your brand then get in contact and lets create some great content together.

Advertising food & drink photography

With the FIFA World Cup approaching, I was asked to create a set of still life food and drink photography for Coca-Cola. The breif entailed product photography for a seasonal advertising campaign incorporating food recipes that would accompany the drinks products - just think of all the things you love to eat and drink whilst watching an exciting game of footy.

Drink product photography, hog dogs on table surrounded by coca-cola products. Creative still life from london advertising food and drink photographer chris howlett
Chicken bake accompany 2 bottles of coke product. Typical food adveetising still photograph with props creativly placed around drink

The style was quite simple with the focus on the food and, of course, refreshing look of ice-cold Coca-Cola. The recipes were created in the studio kitchen; then prepared and styled by a home economist to get the desired look for each dish. The lighting was simple with an emphasis on the bottles, being sure to capture the water droplets which is important in creating that refreshing coke look.

All the images were taken at exactly the same angle with the same lighting, and the same wooden background, just the food and positioning of products changed. 

Food photography London, healthy tuna salad with coke drink products creatively styled and photographed by Still life photography Chris Howlett

You'll notice that there are no props, nor references to football in these shots which is deliberate - these high-quality advertising product shots were to be accompanied by text and other graphics which would be unique to each promotional campaign. 

If you need food, still life or product photography based around drinks or food products then get in contact. Our south London studio has a full fitted kitchen suitable for all type's of cooking and preparation

 

Product Photography Fashion Accessories

This weeks blog features recent still life creative product photography for George ASDA, shot on location in a heart of London. When shooting on location i like to take my full studio kit which is usually more than i need but i remain mobile, shooting all over London and Uk. The fashion products and accessories were styled with pre-made props to create a series of promotional shots, below are a few examples.

Still life fashion accessories. Product photography by Chris Howlett, shot on location in London studio. A group of fashionable shoes styled on white painted blocks with long 3 dimensional creative lighting

Two contrasting images, the top shot in monochrome with a hint of gold, featuring the latest collection of accessories carefully positioned on painted white blocks. A hard light from the right create bold shadows across the blocks and provide a three dimensional interesting background. Below colourful spheres balanced between products, with a softer lighting style and room for text on the left.

Fashion still life, Women's accessories, hand bags and shoes on spherical coloured shapes. Creative product and packshot photography for commercial advertising campaigns in London.

The final few examples below are from a series of cropped and macro shots highlighting the textures fabrics and details. 

Fashion stacks, a pile of jeans on a stool make up this creative still life product photograph from Howlett photography
Shirts, macro close up shot, linen textured group of colourful shirts. London product packshot photography fashion stills shot over head

If you need product photography either on location or at my new refurbished studio then get in contact to discuss your plans 

Fashion accessories, still life and jewellery

Print media demands the highest quality imagery in a large resolution format which retains detail and rendition somehow lost on the average computer screen. So, of course, I was thrilled to see my work feature in two recent publications, printed on high density magazine paper. Both publications for luxury brands Waldorf Astoria and Conrad feature still life compositions of fashion products, jewellery and accessories.

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Still Life Cosmetics on location in London

When creating still life product photography on location, I often use two main methods to achieve a particular look and style: one method is to source materials to create the required scene, e.g. a set build; and the other is to find a location which already has a particular style, which I can tailor to suit the brief. The photography featured in this blog, taken for Playboy Fragrances

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Still Life Fashion Accessories Luxury Brands

London Kingston-upon-Thames.  This well-known department store is full of luxury products and brands, so a great place to get any last minute gifts! The brief was to create still life photography that represented the autumn & winter seasons, but without any of the cliches. Assisted by my still life stylist…

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still life designs and creative packshots

As a still life photographer my client base can be quite varied, ranging from advertising agencies and design agencies to blue chip companies and brand new start ups. This week's photoblog showcases product photography for creative design agency DDLondon, created for a series of high quality design-led books, stationery and other printed materials.

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still life fashion kids accessories Asda

Fashion still life product photography are usually associated with glossy, high-lit scenes featured on many billboards and magazine covers. However, not all fashion images are used for these mediums, but are just as important for use with copy via other marketing methods, such as printed gift guide and online marketing. 

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