Guest Blog Article - Find Your Photography Niche

THIS WEEK something a bit different, a blog post from a guest author....

Find Your Photography Niche: You Don't Have To Master It All

No matter what industry you’re in, you’ve probably been told you need to “niche down.” This buzz phrase is popular on the internet, but what does it actually mean? Does it even apply to photography in the first place? Not only does niching down apply to photographers, but it can help grow your business.

It’s no secret that there’s a lot of competition in the photography industry today. Choosing a niche simply means knowing what area you’re the most passionate about, and focusing on that. By narrowing your focus, you have the chance to become an expert in your chosen area. This is an excellent way to attract clients and make a real impact in your field. Are you ready to choose your niche? Keep reading to learn why you don’t need to master it down.

 london and worldwide photographer with camera capturing the momment

Popular Photography Niches

Now that you know why you should niche down, you’ll need to start the search for your niche. Start by exploring the most popular niches and seeing what you like about those. You probably are already familiar with the most popular niches in your area. Things like product, wedding, family, and portrait photography are always in demand.

Just because something is popular doesn’t mean you should do it. Do research about your area and the photographers already working within their niche. Can you identify any gaps in photography that need to be filled? Maybe there are few luxury wedding photographers in your area willing to travel for destination weddings. Maybe there are no landscape photographers, perhaps you area needs product photography Finding these areas where there’s demand is crucial to choosing a successful niche.

 another specialist photographer taking pictures of nature

How to Find Your Niche

As a photographer, you’ve probably tried a few things already. There are probably certain subjects you’re more passionate about than others. Maybe you can’t stand weddings, but you love other types of events. Perhaps the opposite is true. Finding your niche is all about asking yourself these questions.

Don’t be afraid to try new things. There’s no faster way to discover your photography niche than to step outside of your comfort zone. Network with local photographers in your area and talk to them about what they love about their niche. If you’re feeling bold, ask if these experts will let you shadow them on an event shoot or even an afternoon of nature photography. It might be humbling to work under someone else for a while, but this is how you learn.

Master Of None

There is a lot of pressure to become a master of everything as a photographer. If you’re good at taking photos of fashion looks, you should be a great wedding photographer, right? This isn’t always true. Experienced photographers know there is no use in trying to be good at everything. Instead, find what you’re passionate about and throw yourself into that. If you love taking photos of families with a fun portrait background by Denny Manufacturing, do that. If you’d rather spend time alone in nature photographing sunsets, do that.

There are no rules when it comes to your niche. All that matters is that you choose something you can live with, and you look for areas that have a natural demand. Your business will flourish under your new niche. Most importantly, your photos will only get better.

If you have an article or blog post that might be interesting to my readers get in contact and it might get published. Next week will feature the normal studio photography blog post from yours truly.

Creative Still Life Jewellery Rock & Raw

Jewellery photography for Rock & Raw feature in this week photoblog. I was asked to provide a set of creative still life and model photography. Below are a few examples of the creative still life photography, next week i will showcase some of the model and product packshots.

 Studio product and lifestyle creative still life jewellery photography. Pendents are surrounded by raw crystals with creative jewellery photography lighting. Images made by studio photographer chris howlett
 hands with jewellery, model lifestyle jewellery photography shot in london studio

Additional lifestyle shots with the jewellery positioned on a whole citrine crystal on the right, positioned on hands above and below the still life shot is created with the spiritual cleansing smoke created from a sage smudge stick.

The crystal pendents are surrounded by carefully positioned raw rock crystals including clear quartz, citrine, amethyst and topaz. Strong directional light creates bold shadows and depth to the colourful jewellery collection.

 creative product jewellery photography. crystal pendent on citrine crystal studio photography by chris howlett
 lifestyle creative jewellery photography. A trio of crystal pendants with sage smudge stick and smoke shot in london photographic studio by chris howlett

"Our pieces enshrine the individual powers of crystals and we weave ritual and ceremony into everything we do. All our pieces are created with the intention of bringing healing and transformation and our work is guided by heart-centred meditation."

 still life collection, jewellery pendants on clean white background, creative studio product pack shot by chris howlett

The largest impact for any website redesign is the photography, if your looking to revamp, restyle or refresh your brand then get in contact and lets create some great content together.

Advertising food & drink photography

With the FIFA World Cup approaching, I was asked to create a set of still life food and drink photography for Coca-Cola. The breif entailed product photography for a seasonal advertising campaign incorporating food recipes that would accompany the drinks products - just think of all the things you love to eat and drink whilst watching an exciting game of footy.

 Drink product photography, hog dogs on table surrounded by coca-cola products. Creative still life from london advertising food and drink photographer chris howlett
 Chicken bake accompany 2 bottles of coke product. Typical food adveetising still photograph with props creativly placed around drink

The style was quite simple with the focus on the food and, of course, refreshing look of ice-cold Coca-Cola. The recipes were created in the studio kitchen; then prepared and styled by a home economist to get the desired look for each dish. The lighting was simple with an emphasis on the bottles, being sure to capture the water droplets which is important in creating that refreshing coke look.

All the images were taken at exactly the same angle with the same lighting, and the same wooden background, just the food and positioning of products changed. 

 Food photography London, healthy tuna salad with coke drink products creatively styled and photographed by Still life photography Chris Howlett

You'll notice that there are no props, nor references to football in these shots which is deliberate - these high-quality advertising product shots were to be accompanied by text and other graphics which would be unique to each promotional campaign. 

If you need food, still life or product photography based around drinks or food products then get in contact. Our south London studio has a full fitted kitchen suitable for all type's of cooking and preparation

 

Product Photography Fashion Accessories

This weeks blog features recent still life creative product photography for George ASDA, shot on location in a heart of London. When shooting on location i like to take my full studio kit which is usually more than i need but i remain mobile, shooting all over London and Uk. The fashion products and accessories were styled with pre-made props to create a series of promotional shots, below are a few examples.

 Still life fashion accessories. Product photography by Chris Howlett, shot on location in London studio. A group of fashionable shoes styled on white painted blocks with long 3 dimensional creative lighting

Two contrasting images, the top shot in monochrome with a hint of gold, featuring the latest collection of accessories carefully positioned on painted white blocks. A hard light from the right create bold shadows across the blocks and provide a three dimensional interesting background. Below colourful spheres balanced between products, with a softer lighting style and room for text on the left.

 Fashion still life, Women's accessories, hand bags and shoes on spherical coloured shapes. Creative product and packshot photography for commercial advertising campaigns in London.

The final few examples below are from a series of cropped and macro shots highlighting the textures fabrics and details. 

 Fashion stacks, a pile of jeans on a stool make up this creative still life product photograph from Howlett photography
 Shirts, macro close up shot, linen textured group of colourful shirts. London product packshot photography fashion stills shot over head

If you need product photography either on location or at my new refurbished studio then get in contact to discuss your plans 

Fashion accessories, still life and jewellery

Fashion accessories, still life and jewellery

Print media demands the highest quality imagery in a large resolution format which retains detail and rendition somehow lost on the average computer screen. So, of course, I was thrilled to see my work feature in two recent publications, printed on high density magazine paper. Both publications for luxury brands Waldorf Astoria and Conrad feature still life compositions of fashion products, jewellery and accessories.

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Still Life Cosmetics on location in London

Still Life Cosmetics on location in London

When creating still life product photography on location, I often use two main methods to achieve a particular look and style: one method is to source materials to create the required scene, e.g. a set build; and the other is to find a location which already has a particular style, which I can tailor to suit the brief. The photography featured in this blog, taken for Playboy Fragrances

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Still Life Fashion Accessories Luxury Brands

Still Life Fashion Accessories Luxury Brands

London Kingston-upon-Thames.  This well-known department store is full of luxury products and brands, so a great place to get any last minute gifts! The brief was to create still life photography that represented the autumn & winter seasons, but without any of the cliches. Assisted by my still life stylist…

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still life designs and creative packshots

still life designs and creative packshots

As a still life photographer my client base can be quite varied, ranging from advertising agencies and design agencies to blue chip companies and brand new start ups. This week's photoblog showcases product photography for creative design agency DDLondon, created for a series of high quality design-led books, stationery and other printed materials.

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still life fashion kids accessories Asda

still life fashion kids accessories Asda

Fashion still life product photography are usually associated with glossy, high-lit scenes featured on many billboards and magazine covers. However, not all fashion images are used for these mediums, but are just as important for use with copy via other marketing methods, such as printed gift guide and online marketing. 

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creative cosmetic still life

creative cosmetic still life

…creative still life and moving images for UK cosmetics brand Fudge. The brief was to create some eye-catching imagery in line with the energy exuded by the brand which would be used for social media and other advertising platforms.

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still life cosmetics - perfume & fragrances - on location

still life cosmetics - perfume & fragrances - on location

on-location product and fashion still life photography for Playboy Fragrances. The overall aim of the shoot was to encapsulate an aura of summer fun across a variety of shots, including eye-catching still life and gif images for use in social media platforms.

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Jewellery photography - on model

Jewellery photography - on model

The London International Jewellery show has just finished and featured some of the best upcoming and established jewellery designers like Rock & Hound. For this week's blog, I collaborated with creative design team, Beast&Burden, to shoot model photography for Rock & Hound, whose jewellery has won multiple awards.

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still life - luxury candles

still life - luxury candles

This week's blog features creative still life and packshot photography for London-based lifestyle brand, The Bird Box, producers of handmade, beautiful, sustainably sourced, candles; all lovingly made using pure essential oils.

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The essence of food photography

The essence of food photography

…shoot on location for new vegan start-up, Essence Cuisine.  Based in Old Street, Essence encapsulates industrialist design and wholesomeness both in its interior design and food.  The food and drink shots we created have been styled and produced to balance these cornerstones of 'Shoreditch Chic'.

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beauty product photography

beauty product photography

Shooting cosmetics constitutes an important part of my studio photography. This week's blog includes a set of creative and packshot cosmetic photographs for London based beauty brand Sister & Co. Their cosmetic products are designed to heal and nourish the body on the outside as well as the inside.

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London product packshot & e-commerce fashion

London product packshot & e-commerce fashion

This week's blog features e-commerce fashion with models and product packshot photography. Luxury fashion brand, The Silk Tie Company, produce an amazing array of silk ties & formal shirts and I provided a full service, covering all aspects of the product e-commerce photography - from still life shots to on-model fashion shots. Check out a few of the examples in the galleries below.

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still life home lifestyle & cosmetics

still life home lifestyle & cosmetics

new creative still life product photography created for London independent sneaker store Footpatrol, stocking footware from famous and lesser-known brands, clothes and accessories. The photographic breif was clear and focused around premium luxury high black gloss

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creative cosmetic packshots

creative cosmetic packshots

…The packshots were produced as a series of e-commerce style shots for the online store. The  techniques behind the lighting style - being evenly spread across both sides of the products

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creative jewellery photography

creative jewellery photography

creative still life jewellery photography. I've recently been shooting on different locations in London, creating small bespoke creative sets in which jewellery is artfully placed. Below are a few recent examples - you can see more of the collection on the

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