Commercial Product & Packshot Photography in London
Precise, consistent and meticulously lit product photography for brands, retailers and agencies. From clean packshots and cut-outs to reflective products and complex surfaces, we create high-quality product imagery with exceptional attention to detail.
Product Packshot Photography for E-commerce, Advertising & Social Media
Howlett photography produces premium first rate packshot photography used in various marketing media including printed magazines and billboards to catalogs and e-commerce platforms. We understand how different products react with different lighting and tailor our style to suit the product. Over the years, we've captured hundreds, if not thousands, of packshots, leveraging our extensive experience and expertise, we ensure that your product appears at its most appealing.
Packshot photography encompasses both static and dynamic images of a product, with the primary objective of providing a faithful depiction, often including its packaging and labelling. Packshots are descriptive, consistent and not only mirrors how products appear in a retail setting but also aligns with the product's brand identity and reputation.
Visit our portfolio page to explore a wide array of examples, ranging from jewellery, fashion, beverages, food, homeware, and cosmetic products.
Other photography services
Watches & Jewellery Photography | Still Life Photography | Product Video & Moving Image | Cosmetics & Fragrance Photography | Food Drinks & Beverage Photography
The Importance of High-Quality Packshot Photography
High-quality packshot photography gives customers a clear, accurate and consistent view of your products, whether the images are being used across ecommerce, social media, marketing campaigns or printed communications. Professional lighting and precise composition ensure that colour, shape, materials and details are represented accurately, while consistent styling allows a complete product range to work seamlessly together.
Every product presents its own challenges. Glass, reflective surfaces, transparent packaging, metallic finishes and complex shapes all require careful control of lighting, reflections and highlights to achieve a clean and professional result. Our experience in commercial product photography allows us to tailor the lighting and camera setup to each product, creating images that are both technically precise and visually considered.
From straightforward white-background packshots to more refined product imagery with shadows, reflections or carefully controlled lighting, we produce photography that can be adapted to the requirements of your brand and the way the images will be used. Where appropriate, we can also combine multiple exposures and detailed post-production to achieve a level of control that isn't possible from a single capture.
The result is consistent, high-quality product imagery that presents your products professionally across every platform and gives your brand the visual standard it deserves.
Built for Product Photography
Our purpose-built South London studio provides the ideal environment for both precision packshot photography and creative still life productions. Designed around the demands of commercial product photography, it offers complete control over lighting, styling and production, allowing us to create everything from clean e-commerce imagery to striking campaign visuals.
Whether photographing cosmetics, jewellery, food and drink, glass or reflective products, the studio is equipped to handle technically challenging subjects with accuracy, consistency and creative flexibility.
Types Of Product & Packshot Photography
Cutout (With No Background)
The simplest silhouette is one where the background is completely removed from the image. The product appears to be floating on the page and has nothing to anchor it to the design. Either pure white background or if saved as a PNG file with a transparent background. Can be useful for designers as cutout and can easily be placed onto any background.
Drop Shadow
Drop shadows are the tried and true way of placing your product on your page. Your product appears to be resting on the webpage and has a grounded placement. Shadows provided always look natural and can vary on the type of product. We always use a natural shadow and not photoshopped in order to provide a natural look.
With Reflection
Reflections make your products look like they are photographed on a pristine surface. They look modern, clean and sleek. This is the most modern looking way to anchor a product and typically used to create a luxury opulent feel.
Beyond the Packshot
Packshots are an important part of commercial product photography, but product imagery can go much further. Drawing on our experience in creative still life, we combine considered lighting, composition and styling to create imagery with greater visual impact and a stronger sense of brand.
From glass, liquids and reflective surfaces to cosmetics, jewellery and complex packaging, we have the technical expertise to control challenging materials and create highly refined results. Whether you need clean, accurate packshots or more distinctive, campaign-led imagery, we tailor the approach to suit your product, brand and intended use.
Explore Our Creative Still Life Photography Services →
Recent Projects
Contact Chris
Photography Studio
Unit D129 Parkhall Business Centre
40 Martell Road, Dulwich,
LONDON,
SE21 8EN