still life fashion accessories - champion freeze - April

The South London studio welcomed fashion brand Champion to produce a series of creative still life photography for their website and social media platforms. Its quite common to have an evolving brief and the original had some logistical challenges which meant changes were necessary to complete within the time and budget. As we were working with real ice, time was definitely the biggest challenge. Each still life set would start to melt as we continued to style and position the products and props.

blue champion t-shirt surrounded by coloured ice cubes shot in london still life studio by packshot and creative product photographer chris howlett
Orange beanie hat creative still life photography using fashion products shot overhead with creative props that surround the product
mens fashion accessories green stripy socks surrounded by ice, shot in a creative product packshot style created in london studios by chris howlett

The creative still life photography was part of larger group of advertising style shots. Each with a fashion product or accessories partially submerged in ice surrounded by small coloured ice cubes

still life fashion accessories styled with ice cubes and ice trays, a blue hooded jumper partly submerged into the ice, product photography from london advertising photographer chris howlett

The product photography was accompanied by an online live streaming via Instagram - a time-lapse video of the melting ice was then used in promotional ads and product giveaways.

Great advertising product photography is timeless and is one of the best ways to promote your business. Get in contact to discuss your next project. Your brand deserves it.