Creative Still life Fashion Products - Styling with Thread

The crucial role of the Stylist can sometimes seem underrated when compared to the ‘lead’ status of the Photographer, but it should never be taken for granted. Even when using the best equipment, it takes the keen eye and creative talent of a stylist to bring all of the visual elements of a shot together.

On a recent 3-day shoot for fashion brand Thread I had the pleasure of working with a fantastic team of stylists following strong art direction - a collaboration which proved to be a great success.

Jumpers on concrete, still life advertising fashion photography shot in London studio by chris howlett
product photography still life fashion accessories, red shoes on concrete wall with large shadows. Shot in london by howlett photography

The dynamic strong lighting, and considered textured backgrounds add interest to these fashion accessories, giving these creative advertising style shots personality and flair.

Styling isn’t just about how objects look in themselves. When shooting a set of products, it’s also about their visual appeal when grouped with other similarly unique and interesting objects. The space around and between objects is also a factor, and how it is used is essentially a fundamental element of contemporary styling. So, props and accessories - like kraft gift boxes and hessian ties - are strategically positioned, creating imagery that is crisp and detailed.

These kinds of shots are great for gifs - whimsically styled moving images shot against textured, painted colourama are visually impactive - perfect for social media and web advertising.

moving image or gif file with fashion accessories gift box product photography
still life fashion gif, a selection of mens fashion products on blue colourma Product photography from london chris howoett
A set of 3 creative still life flat lay product photographs. Jumper jeans and shoes on bright coloured background. Captured in London advertising product studio by chris howlett

Howlett photography offer a full service from styling, set-builds, studio hire, models, post production and of course, photography! On this shoot we worked alongside an established design agency and stylists, out of an east London studio. Our aim is to create amazing content in a bespoke way that works for you. Why not get in contact to discuss you requirements or simply browse the still life gallery for more inspiration.

Still Life Cosmetics - Bottling the Coast

The UK is home to some of the richest and diverse coastlines in the world and I was thrilled to be commissioned by Haven Holidays to complete four creative still life setups for a series of fragrances, based around four of their coastal holiday resorts in the UK.

Each fragrances or room diffusor is based on a different Haven resort, located next to a beach or iconic coastline in Norfolk, Cornwall, Wales and Scotland. Each set was created incorporating inspiration from each of these regions making each set both complementary and unique.

still life product photography from london creative photographer chris howlett. Room fragrance is center image with beach scene, stones sea props an other lifestyle elements

A splash of coastal magic where the mountains meet the sea. With fresh sea breezes, earthy green and cool mineral notes coming together in perfect harmony, this fragrance will fill your home with the scent-song of the Welsh coastline

sand sea and grasses make up this lifestyle creative advertising product photo. Created in product packshot studio by Howlett photography

“Ozonic sea breezes blend with dry grassy notes to evoke the unique coastline of Norfolk, with the thrills of a helter-skelter ride and a whisper of candyfloss drifting over from the pier.”

Scottish costal still life scene with tartan patten fishing nets pebbles and sea grasses. Lifestyle product photography from chris howlett

“Where rugged coastal cliffs meet sweet pine notes, and pretty purple heather flirts with ancient oak moss, this scent will transport you to the timeless Scottish shoreline.”

flat lay still life with sand and props. creative advertising product photography from London

Salty sweet airs from the dunes in June, warmed by a welcome note of creamy vanilla, send you straight to balmy summers on the Cornish coast. And relax.”

behind the scene look shot at Howlett photography studios in london

Each image was created with creatively placed props and a similar lighting for continuity. The image on the right show us collaborating; setting up the scenes for the perfect shot.

If you’re about to launch a new product and would like some creative still life imagery, or advertising style product photography, get in contact and we’ll be happy to discuss your requirements