Successfully combining 3 different disciplines for a single high end jewellery advertising campaign required simple planning, creative thinking and experience. This meant the still life photography, model shots and video content complement each other seamlessly. Keeping it simple doesn’t have to mean easy - the model shots alone required a fantastic team in charge of styling, hair & make up. Simplicity is key to consistency which is crucial to building brand identity with photography.
The images were used for e-com platforms as well as other traditional marketing formats. The model shots required a slightly larger team and more logistical planning compared to the still life photography. And overall the soft focused lighting and similarly toned backgrounds produces a luxury consistent feel across all the shots.
The lighting for the still life is always going to be different to the model photography however by using a single main high quality key light source across all shots, including the video was paramount in achieving the consistency required. The main light was a focused soft light that wrapped around the subject providing a clean and 3-dimensional look.
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Your next campaign may need creative still life, model photography, videography or all of the above. We’re here to help realise your vision - just get in touch to discuss your requirements and let’s make some great eye-catching imagery.