What is Contemporary Still Life Photography?

Still life photography has been around for centuries, but in today’s world, it’s taking on new life—especially when we talk about contemporary still life photography. It’s a genre that often pushes boundaries, blends artistic expression with commercial intent, and gives a fresh spin to traditional setups. But what exactly does contemporary still life photography mean in 2025? Let’s dive into it.

The Evolution of Still Life Photography

To understand contemporary still life photography, we first need to look at its roots. Traditional still life photography, much like its painting predecessor, focused on everyday objects—flowers, food, bottles, or even inanimate objects meant to capture the intricacy of detail and light. The goal was often to immortalise the object, presenting it in such a way that it appeared both beautiful and thought-provoking.

Fast forward to today, and still life photography has evolved. In the modern world, it’s no longer just about showing pretty objects or capturing things “just as they are.” Contemporary still life photography is about creating an emotional connection, evoking moods, and experimenting with color, texture, and composition. It’s a fusion of fine art and commercial photography, where the story behind the objects becomes just as important as the objects themselves.

The Art of the “Scene”

One of the main distinctions of contemporary still life photography is the concept of storytelling through the arrangement of objects. While traditional still life may have been about individual items, today’s work is often about constructing a scene. Each object is carefully selected, arranged, and lit to tell a story or express an idea. It’s less about a single product and more about the relationships between objects.

A photographer working in this space might choose items that reflect a specific mood—something sleek and minimalistic, or perhaps vibrant and chaotic. These scenes might feature everyday items, but they are elevated to something more thoughtful, even conceptual. The lighting, the placement of the objects, and the background all become part of the narrative.

Minimalism Meets Boldness

Contemporary still life photography doesn’t always have to be loud or busy. In fact, minimalism is one of its most striking characteristics. Think clean, crisp lines, muted colors, and a focus on one or two key elements. But don’t let the word minimalism fool you—there’s still complexity in the simplicity. Minimalist still life is about distilling down to the essence of an object, drawing the viewer’s attention directly to it without distraction. The subtle play of light and shadow is key here, creating depth and dimension.

On the flip side, you also have the bold, vibrant, and highly stylised still life images. This style isn’t afraid to play with color, shape, and composition to create a visually arresting photograph. It might feature bright, bold hues and objects that are layered or scattered to create dynamic energy.

The Role of Technology and Innovation

Another significant change in contemporary still life photography is the role of technology. With advancements in cameras, lighting, and editing software, photographers have the ability to experiment with new ways of creating their scenes. Digital manipulation, 3D modeling, and even the incorporation of virtual elements allow for even greater creative expression. The possibilities for digital still life photography are virtually endless.

But technology doesn’t take away from the tactile nature of the medium. In fact, it often enhances it. Many contemporary still life photographers still shoot using traditional methods, preferring the nuance and texture that comes with shooting in a studio with physical objects. The key is finding a balance—merging the precision of technology with the craftsmanship of the photographer's eye.

Commercial Still Life Photography

For product photographers, contemporary still life can take on a more commercial tone. Here, the emphasis is on showcasing products in a way that makes them desirable. You’ll often see contemporary still life photography in advertising, catalogs, and e-commerce. The goal might be to create an aspirational image that ties into a larger lifestyle narrative—whether that’s luxury, sustainability, or innovation. The idea is to make the product not just something functional, but something that connects emotionally with the audience.

While the approach to lighting, composition, and scene-setting might differ from an artistic still life, the core principle remains the same: it’s all about telling a compelling story. A well-executed product shot doesn’t just show the object—it makes the viewer feel something about it.

Conclusion

Contemporary still life photography isn’t just a snapshot of objects; it’s an exploration of light, composition, and emotion. It’s where art meets commerce, tradition meets innovation, and simplicity meets complexity. Whether you’re capturing a product for a brand or crafting a highly stylized fine art image, contemporary still life photography allows photographers to take everyday objects and transform them into something extraordinary.

As a product photographer, embracing contemporary still life means pushing yourself to think beyond the standard shot. It’s about crafting stories with the objects you capture and bringing out the magic in the mundane. So, next time you’re in front of your camera, take a step back, consider the scene as a whole, and think about what you want to say with your work.

How to do a product video shoot?

How to Do a Product Video Shoot and Understand Tabletop Videography

Creating compelling product videos is essential in today’s digital age, where visuals drive engagement and sales. As a still life product photographer its common to also get asked for addition video content and tabletop videography, a specific approach to filming products on flat surfaces plays a significant role in this process. Here’s how to get started with product video shoots and how to master tabletop videography.

What Is Tabletop Videography?

Tabletop videography is the art of filming products, food, or small objects arranged on a surface. This technique is widely used in e-commerce, social media advertisements, product demos, and food commercials. It involves shooting in a controlled studio environment to highlight details, textures, and the product’s best features. With precise lighting and composition, tabletop videography transforms ordinary items into visually captivating content.

How to Do a Product Video Shoot

Plan Your Shoot

Before setting up your equipment, define the purpose of your video. Are you showcasing a product’s functionality, creating an unboxing video, or emphasising its aesthetic appeal? Knowing your target audience helps determine the style and tone of the shoot, while a simple storyboard ensures a clear flow and saves time during production.

Prepare Your Equipment

Invest in a quality camera, such as a DSLR or mirrorless model with 4K video capabilities, to ensure crisp footage. Pair it with lenses like a 50mm or macro lens to capture sharp details and textures. Stabilise your shots with a tripod for static views or a gimbal for smooth movements. Lighting is critical, LED technology has progessed massively in recent times which allows for affordable hard lights which can then be controlled. Modern LED cob lights or panels combined with diffusers help create even illumination, while reflectors balance shadows. For your background, choose clean, neutral surfaces or textured backdrops that enhance the product without distracting from it.

Master Lighting Techniques

Lighting sets the mood and highlights your product’s best features. Use a key light as the main source, a fill light to soften shadows, and a backlight to create depth by separating the product from the background. For reflective or glossy items, diffuse the light to avoid harsh glares and ensure even illumination.

Frame and Compose Your Shots

Good composition makes your video visually appealing. Position the product using the rule of thirds for a dynamic layout, and experiment with different angles to find the most flattering view. Capture close-up shots to emphasize textures, logos, or intricate details. Negative space can draw attention to the product, while complementary props can enhance the narrative without overwhelming the subject.

Add Motion for Visual Interest

Static shots are effective, but adding motion keeps viewers engaged. Rotate the product on a motorised turntable for dynamic 360-degree views. Use a gimbal or slider for smooth panning, tilting, or zooming. Incorporate creative elements like slow-motion effects for pouring liquids or stop-motion techniques for quirky sequences.

Focus on Audio and Editing

If your video includes narration or sound effects, ensure high-quality audio by using a lavalier or shotgun microphone. In post-production, refine your footage with color grading to match the brand’s aesthetic and add transitions for seamless flow. Text overlays can highlight features or pricing, while music and sound effects enhance the overall experience. Editing software like Adobe Premiere Pro or DaVinci Resolve is ideal for achieving a polished result.

Tips for Tabletop Videography

When focusing specifically on tabletop videography, optimise your setup for precision and detail. Use a stable surface and clean, clutter-free background to maintain focus on the product. Zoom in on textures and intricate features to highlight craftsmanship, especially for small items like jewellery. Adding storytelling elements with props can elevate the composition, such as pairing a beverage with fresh ingredients or a gadget with complementary accessories. Experimenting with slow motion or stop motion adds an extra layer of creativity.

Conclusion

Product video shoots and tabletop videography are essential tools for creating impactful visual content. By combining careful planning, the right equipment, and attention to detail, you can produce videos that engage audiences and showcase products effectively. Practice, experiment, and refine your skills to make each product come to life on screen!

How to Become a Still Life Photographer

Still life and product photography are basically the same fields or at least very closely related photographic style. They both combine technical precision with creative storytelling. With still life potentially focusing on more of a fine at style in some cases. In a nutshell it’s capturing the elegance of an everyday object or showcasing a product for commercial purposes. These photography niches can offer lucrative opportunities but typically require a high level of technical skill and creativeity. If you're passionate about turning inanimate objects into captivating visuals, here’s how to kickstart your journey.

1. Understand the Differences and Overlaps

Before diving in, it’s not essential but helpfull to understand the distinction and overlap between still life and product photography:

• Still Life Photography: Focuses on artistic compositions of inanimate objects, often telling a story or evoking emotions. Common subjects include fruits, flowers, and abstract arrangements.

• Product Photography: A commercial genre centred on highlighting a product’s features and benefits for advertising purposes.

While both involve photographing objects, still life photography emphasises creativity, while product photography prioritises clarity and functionality.

2. Invest in the Right Equipment 

The correct equipment is essential for achieving professional results but you don’t have to break the bank! Here’s  some of thing you may need:

Camera

• A DSLR or mirrorless camera with manual controls is ideal. Models from Canon, Nikon, or Sony offer excellent options. Premium Medium format options like Hasssleblad and  Phaseone might be used for big campaigns and more recently the new fuji cameras have become popular.  Older cameras that don’t cost much can still work really well for still life and product photography for example the Canon 5d is an older style camera model but still performs well

Lenses

• 50mm or 85mm prime lenses: Great for general still life photography.

• Macro lenses: Perfect for detailed shots, like jewellery or small products.

Tripod

• A sturdy tripod or camera stand ensures stability and sharpness, especially with longer shutter speeds. it also allows you to compose the photo whilst retainig the same camera position.

Lighting Gear

• Softboxes or Diffusion Panels: For even lighting and controlling the light source

• Reflectors and diffusers: To manage shadows and highlights.

• LED lights or strobes: Provide consistent illumination.

Accessories

• Backdrops: Use solid colours or textures to suit the mood.

• Props: Complement the subject without overwhelming it.

• Clamps and stands: Keep objects in place for intricate setups.

3. Master Lighting Techniques

Lighting is the backbone of both still life and product photography. Master these lighting setups:

• Natural Light: Ideal for beginners or a soft, organic look but not always easy to control 

• Artificial Light: Offers full control over intensity and direction.

• Diffused Light: Achieved using softboxes or diffusers, this reduces harsh shadows.

• Side Lighting: Enhances textures and adds depth.

• Backlighting: Adds a dramatic or ethereal effect, especially for transparent objects.

4. Learn Composition Techniques

Composition can make or break your photographs. These principles are key:

• Rule of Thirds: Divide the frame into thirds for balanced compositions.

• Negative Space: Use empty areas to draw attention to the subject.

• Symmetry and Balance: Create visually pleasing arrangements.

• Leading Lines: Guide the viewer’s eye toward the focal point.

• Colour Theory: Use complementary or harmonious colours to evoke emotions.

5. Understand Client Expectations

For product photography, meeting and understanding client expectations and requirements is crucial. Ensure you:

• Understand and capture the product’s key features clearly.

• Highlight textures, colours, and usability.

• When required maintain brand consistency in terms styling and lighting.

• Find out how the images will be used and deliver images that are suitable for the required purpose

6. Build a Portfolio

The most import way to sell yourself and your skills. A professional portfolio showcases what you can do and is used to attract potential clients. Its something that you should continue to evolve and can Include the following:

• A mix of personal and professional projects.

• Diverse lighting styles and compositions.

• Shots of various materials or porducts (e.g., metal, glass, fabric) to demonstrate versatility.

Create an online portfolio on platforms like Behance, Squarespace, or Wix. 

7. Develop Post-Processing Skills

Editing is an integral part of both still life and product photography. Its helpful to learn how to d the following:

• Use Adobe Lightroom or Capture one for basic adjustments like exposure and colour correction and devolping raw images

• Leverage Adobe Photoshop for advanced retouching, such as removing imperfections or creating composite images.

• Optimise images for web and print to meet client requirements.

Pro Tip: Maintain a non-destructive editing workflow by working with layers and masks and find out what the final usage requirement are 

8. Network and Market Your Skills

To establish yourself in the industry, focus on networking and self-promotion:

• Social Media: Share your work on Instagram, Pinterest, and LinkedIn. Use relevant hashtags like #ProductPhotography or #StillLifeArt and try behind the scene style shots

• Collaborate: Partner with brands, stylists, and agencies to gain experience and visibility.

• Online Communities: Join photography forums or Facebook groups to connect with like-minded individuals.

9. Keep Learning and Experimenting

Stay ahead by constantly improving your skills:

• Take workshops or online courses from platforms like Udemy or Skillshare.

• Experiment with different techniques, like flat lays or dramatic lighting.

• Study the work of successful still life and product photographers for inspiration.

10. Monetise Your Work

There are several ways to turn your passion into a profitable career:

• Commercial Shoots: Work with brands to create promotional images.

• E-commerce Photography: Capture product images for online stores.

• Stock Photography: Sell your work on platforms like Shutterstock, Adobe Stock, or Alamy.

• Art Prints: Create and sell artistic still life prints online or at galleries.

Final Thoughts

Still life and product photography offer endless possibilities for creative expression and commercial success. By mastering technical skills, building a strong portfolio, and continuously experimenting, you can carve out a niche in this competitive field. Remember, every object has a story to tell – and with your camera, you have the power to tell it beautifully.

How Do You Photograph Drinks?

Photographing drinks effectively involves a blend of specialised equipment, techniques, and styling to showcase the product's appeal. Here's a guide to the essentials and best practices for capturing enticing images of beverages:

Essential Equipment and Setup

• Lighting: Premium lighting is crucial for highlighting the texture, form, and branding of drinks. Use soft, diffused lighting to reduce reflections and ensure the drink's details are clear. A backlight can be effective for translucent beverages, enhancing their colour and making them more visually appealing.

• Camera and Lens: A high-quality camera with a macro lens or a lens with a wide aperture is ideal for capturing fine details and creating a sharp focus on the drink.

• Background: A clean, neutral background, often white or a subtle gradient, helps to keep the focus on the drink itself and reduces distractions.

• Tripod: Use a tripod to maintain stability and avoid camera shake, especially when dealing with close-up shots.

• Props and Garnishes: Include garnishes that complement the drink, such as fresh fruits, herbs, or ice cubes. These can enhance the drink's visual appeal and make it look more inviting.

Tips and Tricks for Styling and Challenges

• Styling: To make the drink look irresistible, use garnishes and props that match the product. For instance, a cocktail might be styled with a twist of citrus or a sprig of mint. Ensure the garnishes are fresh and appropriately placed to complement the drink without overpowering it.

• Dealing with Condensation: Creating the appearance of a chilled, refreshing drink can be challenging, especially under hot lights which cause water droplets to evaporate quickly. To address this, use a mixture of glycerin and water along with a dulling spray to simulate condensation. This mixture creates realistic-looking droplets that last longer under lighting conditions.

• Avoiding Common Challenges: Manage reflections and glare, especially when photographing reflective surfaces like glass bottles or cans. Use polarising filters to reduce unwanted reflections and ensure that the branding and texture of the drink are captured clearly.

By paying attention to these details and employing the right techniques, you can create high-quality, appealing images of drinks that effectively showcase their characteristics and attract potential customers.

What is a Packshot in Photography?

A packshot is a specialised type of product photography focused on capturing a product in its packaging with minimal or no props. Typically shot against a plain white or neutral background, the main objective is to highlight the product's design, branding, and packaging details. 

The term "packshot" originated from TV and film commercials, where products were prominently featured, often at the end of an advert. Today, packshots are widely used across various media, including print and online advertising, to provide a clear and high-quality representation of the product.

Differences and Considerations in Packshot Photography

Packshots differ from other types of product photography in their focus on detail and simplicity. Unlike more dynamic or creative product shots, packshots aim for a straightforward and descriptive presentation of the product, emphasising the branding, logos, labels, and packaging. Key considerations for shooting effective packshots include:

• Background: Typically a plain white or neutral background to ensure the product stands out.

• Colour Accuracy: Ensuring that the colours are reproduced accurately to reflect the true appearance of the product.

• Clarity and Quality: Maintaining high clarity and consistency in the image to accurately showcase the product's features.

By adhering to these principles, packshot photography ensures that the product is presented in a professional and appealing manner, making it ideal for use in various advertising and marketing contexts.

What is product photography & videography?

Product photography and videography are essential tools for showcasing and marketing products, each with distinct purposes and techniques. The primary difference lies in their formats: photography captures still images, while videography involves moving images or videos. Both require similar skills, such as understanding product lighting.

Product Photography

Ideal for capturing detailed, high-quality images, product photography is typically used for e-commerce and printed advertising. It focuses on showcasing the product’s features in a static format, making it perfect for detailed and intricate representations.

Product Videography

This involves creating dynamic, engaging content through videos, often used for social media shorts or longer advertising campaigns. Videography excels in demonstrating a product in action, making it more engaging and informative for the audience.

Goals and Benefits for Businesses and Brands

Both product photography and videography are crucial in modern marketing, often used in tandem to maximise their impact.

Product Photography:

• Highlights specific features and details.

• Builds brand image and supports e-commerce.

• Suitable for static viewing in printed media and online catalogues.

Product Videography:

• Demonstrates product usage.

• Engages and educates the audience.

• Enhances storytelling and marketing campaigns.

• Together, these forms of media enrich the customer experience, support brand development, and contribute significantly to business growth by creating compelling visual content.

Tabletop Video Production

A specialised form of product videography, tabletop video production focuses on capturing products or small scenes, making it ideal for both social media marketing and larger-scale advertising. Techniques such as super slow motion can be used to create high-quality, engaging videos that showcase products in a dynamic and exciting manner. This modern approach allows businesses to present their products in a visually appealing way, capturing the attention of potential customers across various platforms.

How to arrange still life photography

Arranging objects in still-life photography involves several key principles and techniques to create compelling images. 

One common approach is to "hero" the product by shooting from below or underneath, giving the perspective of looking up at the item, which can be very effective. Another popular method is knolling, which involves shooting items overhead with products laid out in parallel or perpendicular to each other. This creates a clean and organised appearance.

Enhancing the mood and story of a still life photograph often involves the use of props, backgrounds, and lighting. Creative still life photography uses these elements to establish a theme or tell a story. Careful planning and consideration are crucial for a successful shoot. Advanced photographers frequently collaborate with stylists to refine the overall look and elevate the final result.

Experimenting with different arrangements is key to finding the best composition. Test techniques before the shoot and have a clear creative vision while remaining open to adapting as the shoot progresses. Incorporating dynamic techniques, such as high-speed flash or composite imaging, can add interest to the image. However, always ensure that the product remains the focal point of the shoot.

How to shoot a still life photo

The process of creating compelling still life photography requires a well-thought-out setup and a thorough understanding of the tools and techniques involved. 

To start shooting a still life photo you need to ensure you have a high-quality camera and lens, along with appropriate lighting - either flash or continuous. A reliable computer is also essential for reviewing and editing the images. A sturdy tripod or camera stand is crucial, especially for overhead shots, as it ensures the camera remains stable and free from vibrations, allowing for sharp, consistent images. Your tabletop setup should ideally include trestles or a removable table, complemented by Colorama or similar paper backgrounds. 

Additionally, having a variety of clamps, stands, boom arms, and weights will give you the flexibility to position your lights with precision. Advanced photographers often use a range of lighting control tools, such as softboxes, reflectors, scrims, and diffusion materials, to manipulate the intensity and direction of the light effectively.

When it comes to lighting a product or scene, the approach should be tailored to the material and the desired effect. Over time, you’ll develop an intuition for which lighting setups work best with different materials. For instance, a matte plastic product may require hard lighting to emphasise its contours, while a reflective surface might be better suited to softer, graduated lighting to avoid harsh reflections. For translucent objects like glass bottles, backlighting can enhance their see-through properties. 

As you gain experience, you’ll find yourself mixing different lighting techniques and elements to highlight your subject effectively. Common challenges in still life photography include dealing with highly reflective surfaces, where controlling reflections and light is key. Additionally, considering the final output is crucial, as modern advertising photos often need to work across various formats, including mobile, web, and print. Successful still life photographers excel at problem-solving and adaptability, ensuring their images are not only visually stunning but also versatile for multiple uses.