It's London fashion week and designers are getting inspired to create or complete next season's looks. As the new lines are being finalised, the requirement for new look book and editorial fashion photography is pivotal to the success of the brand. In a previous role as fashion photography manager at Selfridges I was privileged to work and collaborate with some fantastic names within the fashion industry.
Whilst the majority of my work is in advertising and still life product photography, I still photograph a lot of fashion and especially enjoy the differences in approach when creating fashion photography for look books or editorial campaigns.
Still Life product photography can sometimes be a solitary job, or in some cases working with just one or two other people (such as still life stylist and or art directors). The difference with fashion is there is usually a large team involved including art directors, designers, stylists, hair & makeup and, of course, the models. Creating a great environment and atmosphere for all involved is important in achieving fantastic results.
If you require look book and/or editorial fashion photography, perhaps combined with both still life product photography and packshot photography please get in contact.