London product packshot & e-commerce fashion

This week's blog features e-commerce fashion with models and product packshot photography. Luxury fashion brand, The Silk Tie Company, produce an amazing array of silk ties & formal shirts and I provided a full service, covering all aspects of the product e-commerce photography - from still life shots to on-model fashion shots. Check out a few of the examples in the galleries below.

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Advertising Still Life Product Photography London

Getting the chance to create still life product photography from beginning of an idea all the way through to completion is a pleasure, especially when you can see the success and growth of a brand or company. It's great to be able to carry over the creative direction from the still life product photography to the packshot photography. For this shoot the colour pallet was bright and impactive and the theme was cymk. The bright colours and style was to remain the same for both the advertising and the packshot photography. 

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Fashion Lookbook Photography

It's London fashion week and designers are getting inspired to create or complete next season's looks. As the new lines are being finalised, the requirement for new look book and editorial fashion photography is pivotal to the success of the brand. In a previous role as fashion photography manager at Selfridges I was privileged to work and collaborate with some fantastic names within the fashion industry. 

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