Fashion still life product photography are usually associated with glossy, high-lit scenes featured on many billboards and magazine covers. However, not all fashion images are used for these mediums, but are just as important for use with copy via other marketing methods, such as printed gift guide and online marketing. And, whilst not necessarily glamorous, the final images should still look polished, professional and be skilfully styled and arranged so as to provide a flexible design to suit the final layout. This week features a few simple fashion still life images created for ASDA's George clothing and accessories range for kids and young adults, with the final shots being accompanied by copy in marketing materials, for both print and online publications.
To fulfil the brief, the overall style incorporated plain, neutral backgrounds with minimal shadows, using concrete and plywood to add colour, texture and warmth.
You will notice the use of vast spaces and minimal shadows within the overall composition which is deliberate: the blank backgrounds allow for easy placement of text whilst having less shadow allows the designers to rearrange products to suit the final layout.
These are just a few examples, but you get the idea. Still life fashion imagery for copy The images shown are just a few from a large set of different products and you can see the theme.