Benecol product & food photography

Large food and drinks brands require still life photography often used for national advertising campaigns, with imagery used on social media as well as in print for publications and billboards. I worked with my favourite food stylist, Lauren Becker, on a recent shoot for Benecol, introducing their new Greek-style yoghurt range. Working to quite a detailed brief, we created a few simple sets which could then be interchanged for various platforms and to satisfy multiple themes used throughout the campaign.

 Advertising packshot photography for food and drinks. Creative product photography with yogurt products and London cityscape behind. Howlett photography

One of the benefits of working with an experienced marketing and advertising team is being provided with a full descriptive brief including dimensions, sketches and notes providing a guideline on how the final shots should look. In addition to this, we were given some suggestions on backgrounds and information regarding where text or copy would be overlaid, so as to plan the product and light positioning. We mainly used old wooden surfaces which fit in nicely with the theme, teaming with basic breakfast place settings like bowls and cutlery. These, along with some creatively placed ingredients all help bring the images to life.

 Creative product photography for advertising food campaign. Still life tropical theme for luxury food brand. Shoot in London photographic studios with a tropical beach theme and fresh ingredients.
 London still life studio product photography with bowl and breakfast settings from advertising food photographer chris howlett

Several lighting and focus techniques were composited so that the tops of the yoghurts remained silky and luxurious, whilst still maintaining a sharpness in the labels and surrounding ingredients. I used some flash techniques to convey action in other shots, including falling granola and a hand dipping a spoon into the pot.

 Citrus fruit dessert made with yogurt product and fresh fruit. Creative still life food photographer chris howlett created the advertising product packshot in London studio

My South London photography studio has a fantastic kitchen space ideal for food & drinks photography and still life imagery, so if you’re looking to produce a still life or creative shoot get in contact and let’s book it in.