Benecol product & food photography

Large food and drinks brands require still life photography often used for national advertising campaigns, with imagery used on social media as well as in print for publications and billboards. I worked with my favourite food stylist, Lauren Becker, on a recent shoot for Benecol, introducing their new Greek-style yoghurt range. Working to quite a detailed brief, we created a few simple sets which could then be interchanged for various platforms and to satisfy multiple themes used throughout the campaign.

Advertising packshot photography for food and drinks. Creative product photography with yogurt products and London cityscape behind. Howlett photography

One of the benefits of working with an experienced marketing and advertising team is being provided with a full descriptive brief including dimensions, sketches and notes providing a guideline on how the final shots should look. In addition to this, we were given some suggestions on backgrounds and information regarding where text or copy would be overlaid, so as to plan the product and light positioning. We mainly used old wooden surfaces which fit in nicely with the theme, teaming with basic breakfast place settings like bowls and cutlery. These, along with some creatively placed ingredients all help bring the images to life.

Creative product photography for advertising food campaign. Still life tropical theme for luxury food brand. Shoot in London photographic studios with a tropical beach theme and fresh ingredients.
London still life studio product photography with bowl and breakfast settings from advertising food photographer chris howlett

Several lighting and focus techniques were composited so that the tops of the yoghurts remained silky and luxurious, whilst still maintaining a sharpness in the labels and surrounding ingredients. I used some flash techniques to convey action in other shots, including falling granola and a hand dipping a spoon into the pot.

Citrus fruit dessert made with yogurt product and fresh fruit. Creative still life food photographer chris howlett created the advertising product packshot in London studio

My South London photography studio has a fantastic kitchen space ideal for food & drinks photography and still life imagery, so if you’re looking to produce a still life or creative shoot get in contact and let’s book it in.

 

 

Advertising food & drink photography

With the FIFA World Cup approaching, I was asked to create a set of still life food and drink photography for Coca-Cola. The breif entailed product photography for a seasonal advertising campaign incorporating food recipes that would accompany the drinks products - just think of all the things you love to eat and drink whilst watching an exciting game of footy.

Drink product photography, hog dogs on table surrounded by coca-cola products. Creative still life from london advertising food and drink photographer chris howlett
Chicken bake accompany 2 bottles of coke product. Typical food adveetising still photograph with props creativly placed around drink

The style was quite simple with the focus on the food and, of course, refreshing look of ice-cold Coca-Cola. The recipes were created in the studio kitchen; then prepared and styled by a home economist to get the desired look for each dish. The lighting was simple with an emphasis on the bottles, being sure to capture the water droplets which is important in creating that refreshing coke look.

All the images were taken at exactly the same angle with the same lighting, and the same wooden background, just the food and positioning of products changed. 

Food photography London, healthy tuna salad with coke drink products creatively styled and photographed by Still life photography Chris Howlett

You'll notice that there are no props, nor references to football in these shots which is deliberate - these high-quality advertising product shots were to be accompanied by text and other graphics which would be unique to each promotional campaign. 

If you need food, still life or product photography based around drinks or food products then get in contact. Our south London studio has a full fitted kitchen suitable for all type's of cooking and preparation

 

Advertising food photography - London resturants

…..complete some advertising food photography for new south London restaurant Fancy Funkin Chicken in Brixton. The restaurant serves delicious free range chicken including burgers, cocktails and drinks. The brief was to capture a few advertising lifestyle packshots using the decor available in the restaurant, including the rustic wood tabletops and the brick wall surfaces. The overall look is a classic lifestyle advertising image

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Drinks & Liquids Product Photography

Following a recent purchase of a new high-speed Broncolor flash kit, I couldn't wait to get to work on a new creative drinks photography piece. The brief was to create two dynamic advertising product shots with liquids and splashes. Delivering this advertising style with liquids requires a combination of creative thinking and technical precision - not to mention, impeccable timing

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London still life Food Photography - Ugly Veg

I'm really excited about this week's blog as it features, for the first time, food & drink! Working with experienced food stylist Lauren Becker, the aim was to produce striking imagery of misshapen fruit and veg for online ethical editorial platform, Futurefrock.

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